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Alex Tyler x SunLIfe UK

— Showreel

Dyson “Epic Mess” TV commercial. Operated the Phantom Flex 4K across a week-long studio shoot, capturing high-speed footage for the campaign. I then managed external post-production suppliers for grading and retouching through to final delivery.

Role – Cam op and High Speed Operator.

Animated pre-roll cinema advert showcasing the environmental credentials of Britain’s greenest energy provider. Animated in After Effects, then edited, comped, and finalised in Premiere Pro for UK cinema distribution.

Role – Animator/Motion Graphics

Product launch film featuring James Dyson for the Dyson Gen5. Shot in a single afternoon as a self-shooter on Sony FX6, handling both camera and audio. I then edited the piece and managed post-production with external colour and retouching suppliers, before finishing, versioning, and delivering the final outputs.

Role – Camera Op and Editor

The story behind “Blue Blush” — a behind-the-scenes film exploring the Dyson CMF team’s creative process in developing the latest colourway. I contributed to creative development, co-directed the piece, operated camera on set, and led the edit. I then managed external post-production through to final grade and delivery.

Role – Director, Camera Op and Editor

A 12-part documentary-style series created alongside the launch of James Dyson’s book Invention: A Life. Over several days, I filmed James Dyson in an observational style, capturing different aspects of his life to create an authentic and immersive portrait. I worked as a self-shooter handling camera and audio, then edited the series, managed post-production, and delivered the final films.

Role – Camera Op and Editor

Alright Butt is a 35-minute action-packed mountain bike film celebrating the Welsh MTB scene, featuring world-class athletes, trail builders and well-known local riders. Shot, directed, and edited by me, the film was taken through full post-production before being delivered for release on iTunes, Vimeo, and Google Play.

Role – Director, Camera Op and Editor

© Alex Tyler